There are many more components to a website than what some may think, good looks are just the beginning. The rest comes with a tailored strategy of growing your business through the content of your site, and most importantly, marketing.
WEBSITE DESIGN STRATEGY
Good looking websites are great. Having amazing Website Design is very important. But what about strategy?
Websites have evolved into more than a digital brochure. They are now a 24/7 sales force for your company. Our process creates the strategy that continuously conveys your company’s message and brand.
Design:
Jarrod Michael Studios will create a great looking Website Design that will guide the users through the information with ease. Your company’s message will be maintained and even highlighted throughout the entire website. Of course, the website will also be fully responsive, meaning it will be perfectly adapted to whatever device your potential customers are using to view your site. Our team is specialized in User Experience (UX) Design, therefore you can expect the best results in your website’s responsiveness and ease of use. After all, our aim is to help to retain visitors, who will become qualified leads for your company.
Engagement:
Here’s an interesting fact about Jarrod Michael Studios – we don’t design the website for your company. We design it for your customers. We believe that when a Website Design focuses on the company’s clients first and foremost, the clients become more engaged and responsive to the site. They understand your message better and, in return, convert into qualified leads. We feel like often this approach is lost, or even unknown, in Website Design industry, and that is what makes us different from the rest.
Content Creation:
It’s very simple – the more quality content you have, the more visitors you will see. And visitors turn into leads, which then become sales for your company. Jarrod Michael Studios has a team of writers that will help you shape your message and reflect your brand within your website through content, blog articles, social media and other important platforms.
WEBSITE DESIGN PROCESS
1. Discovery
In short, at Jarrod Michael Studios, we always start by getting to know everything about your company and clients. Then we research your industry thoroughly and create a clear plan of action. By learning everything about your company’s message and branding we gain a clear idea of what kind of Website Design will represent your business best. In addition to getting to know your company and clients, we also learn about your main competitors. It’s important to know what kind of approach they are using and how to tailor yours to be better. Once we have all of this information, we begin the process of crafting the most effective plan for your business.
2. Planning & Design
Using the information we learned in the Discovery step, we will begin with the first part of the plan – creating the right Website Design for your company. We will analyze the information we have gathered and focus on the best and most effective way to promote your company’s message and branding through the Website Design we create. User Experience principals are also applied here to begin understanding how your visitors will navigate your website.
3. Development
Once the planning phase of the Website Design is approved, we move onto the development stage of the website. This is the actual creation of the website, i.e. layout, coding and the rest. This is a more technical step of our journey, where most of the work gets done behind the curtain. As soon as the development of the website’s functionality is completed we will test the entire website on all web browsers, computer operating systems, and mobile devices. This will allow us to view the website in every possible way your visitors might view it.
4. Launch
The final step is to simply launch the website for the whole world to see. We have sowed the seed and now it is time to wait for the fruit to ripen. But our partnership doesn’t have to end here. Jarrod Michael Studios can help you with the next part of growing your business. We offer services of Social Media Management to create a strong presence online, as well as Search Engine Optimization to rank better on Google. Both of these aspects are crucial to growing your brand, promoting your business and gaining customers’ trust. If you’d like to find out more about what we offer, please contact us.
WEBSITE RANKING & MARKETING
Search Engine Optimization (SEO):
Everyone wants to be number one on Google. It takes a lot of hard work and research on an ongoing basis to compete for the first search result. But the truth of it is, nobody can guarantee that for you. However, there are about 200 different things you can improve on your website that will gain Google’s trust. Not all of these techniques apply to every business but it’s our job to see what best fits your needs and implement as many of these techniques as we can to optimize your website.
Once Google trusts your website you will see your search engine rankings start skyrocketing. Jarrod Michael Studios will build in all the necessary primary items in your website to begin this process. We will make sure that when your website launches, it’s SEO friendly and ready to be indexed on all the popular search engines, like Google, Bing, and Yahoo.
However, please take note that SEO is an ongoing project. Every month your SEO needs to be researched and updated to continue building the trust that was created. It requires a lot of effort, time and commitment to help your website climb those search engine rankings. Jarrod Michael Studios can oversee your SEO every month. For more information, contact us today regarding our SEO services.