Unified marketing collateral creates a trust between your company and potential clients, because they see professionalism being presented. As consumers we are preprogrammed to not trust companies that don’t look or act professional. But when we do, we are more likely to purchase from the company we trust.
Did You Know: There is a certain science to Page Layout and Typographical Hierarchy. It helps to guide the viewer along the page and provide them with the information you want them to know the most. In return, leads convert into sales quicker.
Marketing Collateral:
Marketing Collateral is the collection of media used to support the sales of a product or service. Jarrod Michael Studios can deliver quality Marketing Collateral that not only supports your company’s sales but effectively unifies the overall design of your company. Some examples of Marketing Collateral are: Business Cards, Letterheads, Brochures, Sales and Informational Flyers, Catalogs, Advertisements, Display Posters, Point Of Purchase Displays, Menus, Promotional Folders, Press Kits, Bio Sheets, Product Spec Sheets, Newsletters, etc…
Logo Design:
Your company’s logo is the most important part of your message and overall branding because it is the visual identity of your company. To create a powerful and effective logo, it has to be crafted and designed in a purposeful way, not just thrown together so it looks cool. Everything about your logo, from the color choices, to how it looks printed vs. displayed on a screen is very important, because it’s the face of your company. It will be on your website, your business cards, your advertising and other marketing collateral. Jarrod Michael Studios provides expert Graphic Design services that will create a logo you will be proud to present to the world. Your logo will be a high standard of professionalism and care for your customers and business.
GRAPHIC DESIGN PROCESS
1. Discovery
As always, we begin by learning everything there is about your industry. We immerse ourselves in your company’s message and branding, and put our prime focus on your customers. We become a part of your business rather than just looking at it from an outside perspective. Once we feel like we have gained all of the useful knowledge, we start focusing at your competitors and their marketing techniques. What are they doing right and wrong? When all of this needed research is done, we begin devising a plan for the most effective Graphic Design for your company’s Marketing Collateral.
2. Planning & Design
Based off of the information we learned in the Discovery step, Jarrod Michael Studios will plan out the best possible Graphic Design for your Marketing Collateral. We will create a look for your project that promotes your message and branding effectively. At this point we will also implement the previously mentioned Page Layout and Typography Principals to ensure the viewer understands the information you are providing correctly.
3. Development
At this point we will show you the first draft of the project. We will discuss your thoughts about it, implement needed changes and, when you are 100% happy with it, we will proceed to the next step and print.
4. Printing
Here at Jarrod Michael Studios we have all types of printers at our disposal. We can print 1 or 1 million copies for you. We can print special 5th and 6th color projects, and we can print on any type of media you may need. With our personally customized Graphic Design for your Marketing Collateral you are sure to get the results you are after. We can promise this, because we strive to create perfection with every project we take on.