Sales sheets are the most important marketing tool. The sheets will create leads and generate sales.
The sales sheet design is important, as you want to attract your customer’s eye with graphics, but feed them important information with words.
Follow these tips and tricks to ensure your sales sheets actually sell!
Lead With a Strong Headline
The headline of the sales sheet should be strong in both wording and design. Do you have a catchy motto or slogan?
Ensure the headline is in a bold, easy to read font to attract the eye.
Separate Text in Blocks
Separating the information in bite-sized, easy-to-read blocks will make it a lot easier for your customer to access the information.
Bullet points or numbering will work well if you have a list of reasons as to why they should buy your product.
Use Image
Images should be large, clear and high quality. Your customer needs to be able to see the product photo with ease on the sheet. Photos of existing customers using and enjoying the product will play on the subconscious of the reader.
The product will be more desirable to other customers if they know that existing customers love it already.
Think About the Color Carefully
Different colors affect emotion. It is important to stick with your branding colors if you have an established brand.
Blue is generally linked with calmness and is a good professional color to use on all marketing material. If you are in the early stages of developing your brand, then consider a color palette containing blue that can be used in your future marketing material.
If you have an established brand color palette with no blue to be seen, then use your sales sheets as a way to attract attention.
Unique Selling Point
Every item or service you sell should have a unique selling point or USP. This USP should be highlighted on all marketing material, including your sales sheet. Your USP is what attracts customers in the first place and can also be what seals the deal on the sale.
Don’t Overcrowd a Sales Sheet Design
This is very important. Do not overcrowd a sales sheet. The sheet should contain white space, you don’t want to overwhelm potential customers or put them off by making your sheets hard to read.
Revise, Revise, Revise
This is the most important step. Ensure your sheet has been through several quality control steps to eliminate errors or potential miscommunication to your customers. Look out for appropriate and readable font size and color and spelling or grammatical errors.
Your sales sheet design should say exactly what you want to say and leave no room for misinterpretations.
Finally, if you’re looking to design sales sheets, then get in touch with us. We can work with your existing branding or re-brand your business to suit your needs.
