You’ve heard the term “SEO” thrown around in different marketing discussions. It’s intimidating, so you haven’t bothered diving in. There’s no time like the present. SEO, or search engine optimization, is crucial for your website’s success. We live in a digital world-traditional marketing strategies aren’t enough anymore. Still not convinced? Keep reading to learn the four biggest SEO advantages for your business’s website.
1. It Allows You to Compete
If you don’t keep up with current marketing strategies, your website will fade into oblivion. It’s harsh but true. Since all your competitors are using SEO, you won’t be able to compete with them if you don’t. Google’s search engine results page (SERP) favors websites that use SEO. Some of the SEO aspects it looks for are keywords, readability, and usability. The experience you provide visitors decides the ranking of your website. SEO allows you to show up in the SERP and stay relevant with your competitors.
2. It Increases Traffic
The point of SEO is to make your website more searchable. If more customers can find it on Google, more people will click on it. When your website traffic increases, you have more opportunities for conversion. Each person who sees your homepage is a potential customer. More website traffic means more leads. Converting those leads into customers also needs SEO. People who click your site need to have a positive experience to buy from you. One of the biggest advantages of SEO is how it drives people to your site.
3. It Improves Your Credibility
When a customer searches on Google, the first few sites on the results page are the most trusted. People tend to trust Google’s recommendations of which link to click. Using SEO on your website fulfills Google’s needs. It’s unlikely to show non-optimized, non-user-friendly sites on the first page of the SERP. Google wants to show customers websites they’ll find helpful, simple, and accurate. You want your brand to be consistent, reliable, and credible. Ranking high in the SERP will prove that to customers.
4. It’s Affordable Marketing
Buying Google Adwords and paying for ads can get costly. Making your website SEO-friendly is cheap or free. With a little research, you’ll know which keywords to include in your content. You can learn how to optimize the layout and make it mobile-friendly. The elements of SEO aren’t hard to grasp; anyone can learn and use them. If your marketing budget is on the smaller side, you can still take advantage of SEO. Learning SEO is affordable and convenient for all business owners.
Interested in More SEO Advantages?
The benefits of using SEO aren’t limited to the four listed here. The number of SEO advantages is endless.
Implementing SEO techniques guarantees an improvement in your website’s traffic. Your brand’s reputation will increase as well. Plus, it’s affordable. What do you have to lose? For more information on SEO, marketing your brand, and building a business, check out the blog.
