• HOME
  • WEBSITE DESIGN & SEO
  • GRAPHIC DESIGN
  • BLOG
  • CONTACT US
Jarrod Michael StudiosJarrod Michael Studios
  • HOME
  • WEBSITE DESIGN & SEO
  • GRAPHIC DESIGN
  • BLOG
  • CONTACT US
Why Should Businesses Be Mindful of Brand Consistency?

Why Should Businesses Be Mindful of Brand Consistency?

July 16, 2018 Posted by Jarrod.Gordon Branding

Brand consistency is how people connect with your company. The more consistent you are with your message, image, and offerings, the more people will be willing to trust your company.

Coke’s brand value in 2014 was more than $81 billion. Coke is also one of the most recognizable brands in the world. How did it get that way? Brand consistency. Be consistent with your message, image, and offerings. This way people recognize and trust your brand.

Brand Consistency

To build brand consistency, you first have to know and understand your brand. Create brand guidelines that reflect your company’s mission statement and values. Make clear what it is your company does, how you do it, who your customer is, and the value you bring. Then you’re ready to bring visual cohesion to the ideas behind your brand.

Design Elements and Logo

Branding is about more than having a great logo. Brand consistency is about visual standards. Your color palette, font style, size, and spacing all need consistency. A website design strategy is a crucial first step for any business. But your branding needs to carry across every social media platform that you use. Do you offer webinars? Make sure the same style elements are in all webinar slide decks. Make branding templates available to all employees so all collateral materials look similar. Create a foundational style guide.

Consistent Tone and Personality

Branding is a small part of what makes you unique among the competition. Your brand is a look, but it’s also a promise. What do you promise your customers? Fulfill the promise. What’s the personality of your company? Tone and personality should be similar across your media platforms. Are you a young fresh company with a witty style? Then your Twitter account, Facebook, website, and presentations should all reflect that.

Choosing Platforms

Knowing your target customer helps determine which social platforms and channels to use. Are you best customers on Facebook? If yes, then Facebook is a good social platform for you. Create a consistent, branded presence on a few platforms. Don’t use too many platforms in an inconsistent manner. Use social platforms that align with your company’s tone, personality, and brand identity.

Content Calendar Topic Selection

A blog is a great place to build brand awareness and add value for your customers. Post relevant content on a regular basis to help with search engine optimization (SEO). Vet your content for consistency with your brand’s mission, values, and goals. Offer real solutions that address customer’s issues. Giving away some free valuable content means the customer will think of your product first when he’s ready to buy.

Bringing It All Together

It takes more than a logo and the right color to establish your brand identity. Create your mission statement first. Then come up with your style guidelines. Then identify who your target customer is. Once you’ve made the important decisions, get the right help. You’ll need a website that reflects your brand identity. But you also need good SEO and social media management. Once you’re established, keep the branding consistency and watch your brand take off!

Ready for some help building your brand? Contact us here.

You also might be interested in

SEO Advantages: 4 Benefits of SEO for Your Website

SEO Advantages: 4 Benefits of SEO for Your Website

Nov 4, 2018

You’ve heard the term “SEO” thrown around in different marketing[...]

5 Inspiring Tips to Overcome a Creative Block

5 Inspiring Tips to Overcome a Creative Block

Jun 15, 2019

Do you ever look at a painting, read a book,[...]

Hire A Web Designer Jarrod Michael Studios

5 Reasons Why You Need to Hire a Professional Web Designer

Sep 5, 2018

Are you looking into building a website for your business[...]

Categories

  • Branding
  • Color
  • Graphic Design
  • SEO
  • Tips
  • Web Design

Recent Posts

  • 5 Inspiring Tips to Overcome a Creative Block
  • What is Brutalism in Web Design and Where Did It Come From?
  • Selling Through Design: The Top Sales Sheet Design Tips and Tricks
  • Content Design: Why Site Content and Web Design Must Work Together
  • Dare to Be Inspired: This Year’s Top Graphic Design Trends to Watch
LET'S TALK! Schedule a conference call today! Click To Schedule

© 2025 · Jarrod Michael Studios, INC., All Rights Are Reserved

  • Terms of Service
  • Privacy Policy
  • Contact Us
Next